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Search resuls for: "Sports Innovation"


3 mentions found


☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
  + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +15 min
Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.
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☆ Global brands look to boost media investment in women's sports through a new partnership, The Women's Sports Club
  + stars: | 2023-03-07 | by ( Jessica Golden | ) www.cnbc.com   time to read: +1 min
For four-time Olympian and gold medal-winning ice hockey star Angela Ruggiero, pushing for more media attention and sponsorship dollars for women's sports comes naturally. Today, through her company, the Sports Innovation Lab, she's dedicated to changing that. Ruggiero's Sports Innovation Lab on Tuesday announced a partnership with banking giant Ally to create the Women's Sports Club, a coalition of major brands and media that will work to tackle some of the challenges in buying women's sports inventory and to elevating investment in women's sports. More than 20 global brands that buy and sell sports media and sponsorships are coming together to drive media spending to women's sports. The Women's Sports Club will meet at significant media and sporting events throughout the year, beginning with the South by Southwest event next week in Austin, Texas.
☆ Women athletes now have their own sports network
  + stars: | 2022-11-02 | by ( Kaitlin Balasaygun | ) www.cnbc.com   time to read: +4 min
The first-ever network to focus on female athletes, the Women's Sports Network, launched Wednesday, offering 24/7 streaming of original programming, competitions, documentaries and a daily studio show "Game On." The Women's Sports Network is a free, ad-supported network featured on streaming services including Amazon.com 's Freevee, Fox Corp .'s FuboTV and Tubi, along with smart TVs. The Women's Sports Network has partnerships with the Women's National Basketball Association, Women's Football Alliance, Ladies Professional Golf Association, U.S. Female athletes at the collegiate level are also proving to be winners in the NIL era, garnering deals with brands including Nike now that college athletes can be paid for their name, image and likeness. "The Women's Sports Network is exactly what athletes, fans and sponsors have been asking for," Mollie Marcoux Samaan, commissioner of the Ladies Professional Golf Association, said in a release announcing the network launch.
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